Ask your AI about your events.Get the numbers. Keep the names.
Connect Claude or any MCP-compatible tool to your Snöball projects and ask about registrations, referrals, page views and campaign results in plain language.
Available to Snöball customers
Project report · date comparison
Referral activity is up 21% in this sample
+21%
Referrals
2.9k
Registration clicks
18.4k
Page views
From question to decision
Questions you can ask about your event
Explore participation, performance and campaign results from the data available to your Snöball account—without building another dashboard.
Participation
- “Which segment brought in the most referrals: speakers, exhibitors or attendees?”
- “Who are my top 10 advocates by registrations?”
- “How many exhibitors have shared their link so far?”
Performance
- “How did registrations from referrals change between September and October?”
- “How does this year compare with last year's edition?”
- “Which landing page got the most views this week?”
Campaigns
- “Which campaign drove the most referrals?”
- “How are my email campaigns progressing?”
- “Which campaigns are launched and which are still drafts?”
Available answers depend on the campaign fields, date ranges and event data your account can access. Cross-event comparisons require access to the events being compared.
TRUST & ACCESS
What your AI tool can and can't see
You set the limits when you connect it. The AI can't go beyond them.
View only
Give it view-only access and it can read your results, but it can't edit a campaign, send an email or delete anything.
Numbers without names
Limit it to reports and it sees totals and page views, not who your attendees are.
Only the events you pick
Connect one event, one account or several. Everything else stays out of view.
Your settings stay private
Notes, report recipients, contact details and security settings never come through, whatever access you give.
Switch it off anytime
Access expires within a year, and you can cut it off instantly from your Snöball account.
GDPR compliant
Your AI tool only sees what you connect to it.
See the people behind the performance
See who is bringing in your registrations
Find out which speakers, exhibitors and attendees are driving sign-ups, not just the total.
Top advocates
Top 10 advocates by referrals
Ranked by referral activity
| Rank | Advocate | Role & company | Seg.Segment | Ref.Referrals | Sign.Sign-ups |
|---|---|---|---|---|---|
| 01 | PS Priya Shah VP, Sustainability · HelioWorks | VP, Sustainability · HelioWorks | Speaker | 186 | 64 |
| 02 | MC Marcus Chen Commercial Director · GridNova | Commercial Director · GridNova | Exhibitor | 171 | 58 |
| 03 | AH Amelia Hart Founder · BrightCell | Founder · BrightCell | Speaker | 149 | 53 |
| 04 | JB Jonas Berg Head of Partnerships · NorthVoltix | Head of Partnerships · NorthVoltix | Sponsor | 132 | 47 |
| 05 | LO Lena Ortiz Marketing Lead · Sunward | Marketing Lead · Sunward | Exhibitor | 124 | 42 |
| 06 | DO Daniel Okafor Energy Strategist · Arc Advisory | Energy Strategist · Arc Advisory | Speaker | 117 | 39 |
| 07 | SM Sofia Moretti Community Director · EcoCurrent | Community Director · EcoCurrent | Attendee | 104 | 36 |
| 08 | TW Tom Williams Sales Director · VoltEdge | Sales Director · VoltEdge | Exhibitor | 96 | 31 |
| 09 | NL Nora Lind Portfolio Manager · GreenPeak | Portfolio Manager · GreenPeak | Attendee | 87 | 29 |
| 10 | IR Isaac Reed Managing Partner · Renew Capital | Managing Partner · Renew Capital | Sponsor | 79 | 25 |
Names only appear if you give your AI tool access to them.
One report, many angles
Zoom in on what you need to report
Ask about one campaign, one audience or one period, and get the answer for exactly that.
- One campaign or all of them
- Speakers, exhibitors, sponsors or attendees
- Any date range, from this week to last year's edition
- Real activity only, with test data left out
Referrals by event
13,365 sample total
Ask about several events at once and get them compared side by side.
Simple by design
Set it up in three steps
No technical skills needed. Your account manager walks you through it.
Get access
Your Snöball account manager helps you create an access key for the events you choose.
Connect
Add it to Claude or the AI tool your team already uses.
Ask
Ask about your events in plain language and get answers you can use in your next recap or report.
What it can pull from Snöball
Your events
Lifetime totals and full reports: registrations, page views and referrals.
Your campaigns
Each campaign's results and who received it.
Your advocates
Who shared, who they referred, and which audience segment they belong to.
For your IT team: https://api.snoball.it/mcp
Snöball MCP
Get access to Snöball MCP
Ready to ask your AI about your events? Your Snöball account manager will set up your access and get you connected.
Ask your Account Manager